Target Ends Diversity Programs, Citing Evolving Landscape and Belonging Strategy

Target Ends Diversity Programs, Citing Evolving Landscape

Target announced on Friday that it is ending several diversity-related programs, including a planned conclusion of a racial equity initiative and the end of all external diversity surveys. The company stated that the move is in line with its strategy of "Belonging at the Bullseye," which aims to foster a sense of belonging for all team members, guests, and communities.

The decision comes amidst a broader trend of major retailers re-evaluating their diversity, equity, and inclusion (DEI) initiatives. This follows moves by Walmart, Tractor Supply Co., and new federal regulations ordering the end of DEI programs at federal agencies.

Target's Chief Community Impact and Equity Officer, Kiera Fernandez, explained that the company's strategy is based on "many years of data, insights, listening and learning" and helps them remain "in step with the evolving external landscape." The company will also be renaming its "Supplier Diversity" team as "Supplier Engagement" and will evaluate its corporate partnerships.

Despite the shift, Target CEO Brian Cornell has previously defended DEI as "good business decisions, and it's the right thing for society, and it's the great thing for our brand." The company has faced pressure from conservative groups over the years, but Cornell maintains that DEI is essential for Target's growth and success.

The company's decision to end certain diversity programs has sparked mixed reactions. Some view it as a necessary adjustment to the changing landscape, while others see it as a step backward in the fight for equality. Only time will tell how this decision will impact Target and the broader conversation around DEI in corporate America.