China's Sci-Tech Museums Attract Over 3.5 Million Visitors During Spring Festival Holiday

Record Attendance During Holiday Period

China's science and technology museums recorded a substantial increase in visitors during the nine-day Spring Festival holiday in 2025, attracting over 3.5 million people. This surge underscores a growing public interest in scientific exploration and cultural experiences across the nation. The holiday period saw museums nationwide offering a rich array of exhibits and activities designed to integrate knowledge, entertainment, and traditional Chinese culture.

Diverse Exhibits and Cultural Integration

Sci-tech museums across China curated special programs that blended scientific principles with festive themes. These initiatives often incorporated elements of Chinese zodiac culture, intangible cultural heritage techniques, and cutting-edge technologies. For instance, the Fujian Science and Technology Museum in East China featured an exhibition on the 'wisdom of the snake,' educating visitors about snake biology. In the Guangxi Zhuang Autonomous Region, a humanoid robot engaged with audiences, showcasing advancements in China's robotics technology.

The China Science and Technology Museum (CSTM) in Beijing, a leading institution, welcomed more than 200,000 visitors during the holiday. A significant portion of these visitors, over 90 percent, traveled from outside the capital city, indicating the broad appeal of these scientific and cultural offerings. The CSTM itself hosted themed events celebrating the Year of the Horse, further integrating traditional festivities with scientific learning.

National Push for Science Popularization

The high visitor numbers during the Spring Festival reflect China's ongoing commitment to enhancing science popularization efforts and meeting the public's increasing demand for scientific culture. In 2024, the total number of visits to China's science and technology museums surpassed 100 million for the first time, marking a 16.3 percent increase compared to 2023. This milestone highlights the effectiveness of various initiatives, including mobile science popularization projects and science popularization caravans that reached numerous locations across the country.

The nation's dedication to making science accessible was further solidified with the launch of China's first national science popularization month in September 2025, following the revised Science and Technology Popularization Law. This broader context of sustained investment and strategic initiatives contributes to the growing engagement observed during major holidays like the Spring Festival.