Japan Mobility Show 2025 Unveils Future of Mobility with Groundbreaking Concepts from Toyota, Subaru, and More

Japan Mobility Show 2025 Kicks Off in Tokyo

The Japan Mobility Show 2025, formerly known as the Tokyo Motor Show, officially commenced its press days on October 29, 2025, in Tokyo, Japan. The event, hosted by the Japan Automobile Manufacturers Association (JAMA), will open to the public from October 31 and run until November 9, 2025, at Tokyo Big Sight in the Ariake district of Koto-ku. Under the theme 'A unique opportunity to explore mobility's future!', the show features over 500 corporations from diverse sectors, including IT, telecommunications, and robotics, underscoring a comprehensive transformation in the mobility industry.

Major Automakers Showcase Visionary Concepts

Leading Japanese automakers and international brands are presenting a wide array of concept vehicles and strategic initiatives:

• Toyota Group: The group unveiled new concepts and announced an expansion from three core brands (Toyota, Lexus, Daihatsu) to five, introducing Century as a standalone luxury brand and GR (Gazoo Racing) as its fifth brand. Toyota showcased a new Corolla concept, described as having an 'uncompromising design' and designed to support diverse powertrains including BEV, PHEV, hybrid, and internal combustion engines. Lexus introduced the LS MPV concept with a six-wheel structure and the Lexus Sport Concept. Daihatsu highlighted its focus on small, capable vehicles with concepts like the Midget X, K-OPEN (COPEN), K-VISION, and KAYOIBAKO-K.
• Subaru: Subaru captured attention with two new STI concept cars. The Performance-E STI Concept is an electric vehicle blending wagon and hatch elements, while the Performance-B STI Concept, featuring an internal combustion engine, hints at a potential return for the WRX STI hot hatch. Subaru also displayed prototypes for the Forester Wilderness, Outback Wilderness, and Trailseeker.
• Honda: Honda's exhibit, themed 'The Power of Dreams', included the world premiere of the Super-ONE Prototype compact EV. They also introduced the flagship of their pure electric series 'Honda 0', featuring Saloon and SUV prototypes, alongside the electric motorcycle CUV e:, the HondaJet Elite II, and the high-output outboard motor BF350.
• Nissan: Nissan's booth, inspired by manga artistry, showcased the all-new fourth-generation Elgrand, the latest LEAF and Patrol, and a refreshed Ariya. These models reflect Nissan's 'Re:Nissan' strategy to redefine mobility.
• Hyundai: Hyundai Motor unveiled the all-new NEXO fuel cell electric vehicle (FCEV) and the INSTEROID concept car, emphasizing its leadership in hydrogen technology and electrification.
• Mazda: Mazda presented a new concept car embodying its 'vision for future Mazda vehicles' and its theme 'the joy of driving fuels a sustainable tomorrow'. The company also showcased its carbon-capture technology and an algae-derived carbon-neutral fuel.

A Glimpse into Future Mobility Solutions

The Japan Mobility Show 2025 is not just about traditional vehicles; it serves as a platform for showcasing broader mobility solutions. The 'Tokyo Future Tour 2035' program, created in collaboration with 178 companies and organizations, offers a tour of mobility-focused visions for the future, with Tokyo as the context. This immersive experience explores how mobility will transform land, sky, and sea over the next decade, utilizing AI guide robots and interactive exhibits.