South Korea to Allow Visa-Free Entry for Chinese Tour Groups to Boost Tourism

On July 9, 2025, the Shilla Duty Free Shop in Jeju, South Korea, saw a flow of Chinese tourists shopping, highlighting incoming visitors’ interest. Announced by the prime minister's office, South Korea plans to permit visa-free entry for Chinese group tourists over a nine-month period starting September 29. Prime Minister Kim Min-seok made this decision during a meeting aimed at revitalizing the local tourism industry, anticipating a surge in demand and an accelerating recovery in the tourism sector.

The Chinese Ambassador to South Korea, Dai Bing, welcomed this move, noting its significance for travelers from China. This follows China's unilateral visa exemption for South Korean nationals established the previous November, which has already fostered closer exchanges between the two nations. The timing of South Korea's decision aligns with China's National Day celebrations, positioning it to potentially invigorate the local economy significantly.

Recent data from travel platforms indicates a notable increase in interest in South Korea as a destination from Chinese travelers following the announcement of the visa-free policy. There was a 70% spike in searches for Seoul on Qunar.com shortly after the news broke, and the site has noted that South Korea remains a favored choice for Chinese tourists. The total outbound travel orders from mainland China to South Korea have increased significantly this year, confirming the country's attractiveness as a travel destination.

Experts believe that this visa exemption represents a reciprocal approach to bolster tourism cooperation between China and South Korea, crucial for South Korea's aspiration to stimulate economic growth during challenging economic times. The anticipation of a rise in demand has positively impacted stock prices for South Korean retailers and hospitality sectors.

Historically, Chinese tourists have played an essential role in South Korea's tourism landscape, representing a substantial fraction of inbound travelers. In 2024, about 4.6 million Chinese visitors contributed to a significant portion of the total 16.3 million inbound tourists. In addition to promoting tourism, analysts argue this policy reflects South Korea's desire to improve relations with China and enhance diplomatic interactions.

By relaxing visa requirements for Chinese tourists, South Korea aims to foster mutual understanding and cooperation. Bilateral relations are complex but expanding people-to-people exchanges like this could facilitate a warmer relationship. Recent comments from South Korean officials express a cautious approach toward China, yet emphasize a commitment to nurturing a stable relationship despite existing differences. Both nations recognize that deepening their partnership is beneficial for their populations, and the ongoing engagement has been constructive for their diplomatic rapport.