A Plan for Economic Growth and Rural Revitalization

Increasing domestic consumption of agricultural products is crucial for economic growth and social development. Boosting demand for these products supports economic circulation, strengthens rural areas, and improves farmers' incomes. The initiative aims to benefit primary agricultural suppliers by increasing their revenue through policy support and coordinated national efforts. As demand grows, all participants in the supply chain are expected to benefit.

The plan emphasizes collaboration across various government departments. Departments not traditionally involved in agriculture are now contributing. For example, sports authorities are integrating agricultural product promotion into rural events, and the education sector is including farm-sourced meals in school lunch programs. This multi-department approach aims to significantly increase agricultural consumption.

However, interdepartmental collaboration presents challenges due to differing expertise and operational approaches. Overcoming bureaucratic barriers and fostering coordination and consensus are essential for creating an effective work mechanism.

A key focus is the development and promotion of high-quality, environmentally friendly agricultural products. Addressing market issues like fraudulent labeling and fake geographical indications is also critical. These issues often arise when demand is high, leading to counterfeiting. Establishing product traceability systems and strengthening regulatory enforcement are necessary to combat these problems, although implementation can be costly and complex.

The plan also addresses consumer pain points. Consumers are increasingly focused on health and nutrition, but accessing these products can be difficult. Producers of high-quality goods often struggle to secure fair prices. Inconsistent product quality and inefficient supply chains contribute to this disconnect. Improving the cost-effectiveness and personalization of agricultural offerings is needed to ensure diverse, high-quality choices for consumers across all income levels.

Product quality is influenced by various factors. When these factors change and product quality declines, timely adjustments are necessary to maintain consumer confidence.

Livestream e-commerce has created new marketing opportunities for agricultural products. However, it has also introduced risks. Protecting consumer interests and fostering a fair market environment requires buyers to actively defend their rights. Ensuring accountability in this space is crucial to prevent dishonest practices.