Jeff Jackson, North Carolina's attorney general, gained a large TikTok following before winning office in 2024, the same year President Trump won the state. Supporters see his success as a model for Democrats.
Jackson's videos, featuring simple production, explain complex topics like the Silicon Valley Bank collapse in a calm, straightforward manner. These videos, including one with over 30 million views, helped him win. His explainers have earned him millions of followers. Democrats are now looking to his approach to connect with voters.
Critics question Jackson's focus on style and ability to hold a national audience. Jackson believes his practical TikToks, covering topics like Ticketmaster prices, have built trust. He sees his videos as a counterpoint to divisive political discourse.
Jackson won his race by nearly 3 percentage points. Since taking office, he's maintained a low profile, especially regarding challenges to the Trump administration. His office now focuses on issues like robocalls. He posts less on TikTok and avoids public comment on major political issues.
His approach has surprised some lawmakers. Jackson first gained attention in 2014 for criticizing Republicans. Republicans view him as ambitious. He's faced challenges from the Republican-controlled legislature. Conservatives acknowledge his effectiveness.
5 Comments
Manolo Noriega
I appreciate that he’s willing to tackle tough issues while maintaining a positive and calm demeanor.
Fuerza
His approach is innovative, and it resonates with voters. If Democrats want to connect, they should follow his lead!
Manolo Noriega
A colleague of mine shared one of his videos, and it was eye-opening. He’s making politics approachable!
Ongania
Using TikTok to explain issues might appeal to some millennials, but it doesn't solve anything. We need depth, not gimmicks.
Fuerza
The narrow win shows he can appeal to a cross-section of voters. His approach is working even in a polarizing climate!