Two women in a Vancouver tea shop are learning about matcha, the popular Japanese powdered tea. This intimate tasting contrasts the global matcha craze, now seen everywhere from lattes to social media.
Increased demand has caused a worldwide shortage, driving up prices significantly. A Toronto-based matcha wholesaler attributes this to lower yields from global warming, increased tourism, and social media's influence.
While the demand strains the system, Japanese tea farmers are finally profiting. Other countries are entering the matcha market. The tea shop owner emphasizes the importance of knowing matcha's origin, especially its Japanese region.
Experts predict the matcha boom will eventually slow. Alternatives include hojicha and sencha, but there's no true substitute for matcha's unique qualities.
5 Comments
Manolo Noriega
I completely support the matcha trend—it's inspiring to see traditional practices embraced globally.
Fuerza
It’s refreshing to see a healthy trend like matcha making waves in the food and drink industry.
Manolo Noriega
Matcha has unique qualities that really enhance your tea experience. It's worth the hype!
Ongania
Matcha's versatility is incredible! It can be enjoyed in so many different ways.
Manolo Noriega
As a matcha lover, I’m excited to see it becoming popular! More varieties to try!