Navigating Tourist Resentment and Promoting Sustainable Travel in the Catalan Capital

A Barcelona tour guide's video has gained widespread attention on social media, where she explains the growing resentment towards tourists among locals. In the video, Silvia, a tour guide, shares that her friends have begun expressing their dislike for tourists, prompting her to address visitors directly. This viral video has reignited the conversation surrounding tourism management in Barcelona, including the increasing crime rates, highlighting the ongoing controversy in the Catalan capital.

Barcelona, a highly visited city in Spain, has witnessed a rise in anti-tourism sentiment over the years. The concept of "turismo phobia" and campaigns against overcrowding, which are now spreading to other Spanish regions, originated in Barcelona. The issue regularly makes headlines, especially during the summer months. Silvia, aware of this, shared her thoughts a few weeks ago, and they continue to resonate today. As a tour guide, she aims to provide personalized and sustainable experiences for her groups.

"In Barcelona people are moving away. I've started hearing my friends say ‘I hate tourists.’” Determined not to contribute to the existing issues, she urged her clients to "avoid it" by "choosing well and making smart decisions."

Silvia further explained the tensions between residents and visitors, pointing out the closure of traditional shops in favor of international brands. She highlighted the sense of cultural encroachment, noting that some locals feel "invaded" by tourists. She used the example of souvenir purchases, like "I love Barcelona" t-shirts made elsewhere, to illustrate the problem. Silvia stressed the importance of supporting local artisans and craft businesses who lack support. She acknowledged the tendency for travelers to gravitate towards familiar chains and typical souvenirs. She concluded by saying that just making her audience think about these issues was enough. Social media users, including both Barcelona locals and travelers, have widely praised Silvia's insights.