Hongkou District Sports Festival Transforms Commercial Hub

A sports festival commenced in Shanghai's Hongkou district on July 5th, with the goal of converting the Ruihong Tiandi commercial district into a combined sports and consumer destination. The festival is scheduled to continue until August 31st and is designed to appeal to a wide range of age groups.

competitive sports events, community competitions, and recreational sports activities.

The festival's schedule includes a variety of sporting events at national, municipal, and district levels. Highlights include a national Go championship hosted by the Chinese Weiqi Association, a youth jump rope competition organized by the China Sport School Federation, and a Shanghai amateur games fencing open.

To broaden its appeal, the event incorporates new activities such as a vertical run and a chess and cards championship, aiming to engage participants of all ages. The festival has also partnered with sports retailer Decathlon and various niche sports communities to create family-friendly and youth-focused activities. Furthermore, the festival integrates a virtual carnival to highlight the intersection of sports and technology.

In an effort to stimulate local business, the festival has established a collaborative program with nearly 100 dining establishments and 39 sports and entertainment venues within the complex. This program offers discount packages, including parking benefits and membership rewards.

The festival operates from 7 am to 2 am to accommodate diverse schedules. A significant 84 percent of the activities are new compared to the previous event. Organizers expect the festival to draw a large number of visitors to the complex during the peak summer season, while also promoting public fitness and well-being.