Dragon Boat Festival Fuels Folk Culture Tourism Boom in China

The upcoming Dragon Boat Festival is fueling a surge in folk culture experience tours throughout China. The holiday's alignment with International Children's Day is further boosting family travel, becoming a significant driver in the tourism sector.

Short-distance trips and local tours are the preferred choice for many during this period. The combination of short getaways and immersion in traditional culture is proving highly attractive to tourists. Bookings for nearby tours have seen a substantial increase compared to last year, and online searches related to folk culture experiences have also risen significantly.

Various regions across the country are capitalizing on the festival by showcasing local traditions and transforming them into engaging tourist activities. This approach is enhancing the cultural appeal of destinations and drawing in visitors.

For example, in Pingnan County, Fujian Province, visitors are participating in activities like weaving colorful threads and sampling local delicacies such as egg tea. In Miluo, Hunan Province, events centered around dragon boat culture, including the making of ox-horn-shaped rice dumplings and dragon boat races, are boosting local tourism. The number of tourists visiting Miluo has seen a significant increase compared to the previous year.

In Zigui County, Hubei Province, households are engaging in traditional practices like hanging mugwort, creating fragrant sachets, and wrapping rice dumplings to honor historical figures and express wishes for a better future.

The overlap of the holiday with Children's Day is also leading to increased popularity for family-friendly destinations, such as amusement parks. Activities that promote outdoor exploration and learning are particularly favored by families traveling with children.