Navigating Overtourism and Preserving a Historic Hot Spring Haven

Ginzan Onsen, a renowned hot spring destination in Japan, is grappling with the challenges of overtourism. The influx of visitors has led to overcrowding, prompting the implementation of restrictions to protect the town's cultural heritage and manage congestion.

Kimetsu no Yaiba" and its connection to the television drama "Oshin" and the film "Spirited Away."

The town's appeal stems from its history, dating back to the Edo Period when silver mining flourished. Following the decline of mining, Ginzan Onsen transitioned to hot spring tourism, developing resorts along the river in the early 20th century.

In fiscal year 2023, approximately 334,000 tourists visited Ginzan Onsen, a figure far exceeding the local population. This surge in visitors, including a growing number of foreign tourists, has created challenges, particularly concerning congestion.

To address these issues, the city and the hot springs association introduced admission restrictions for day-trippers during the winter months. Visitors were required to use shuttle buses and purchase advance tickets, with the number of visitors limited per hour.

Despite the restrictions, some issues persisted. Tourists gathered before the paid admission period, leading to increased crowding. Officials are now considering implementing the visitor limits year-round.

The primary goal of these measures is to control congestion, prevent accidents, and preserve the town's atmosphere. Local businesses and residents support the efforts to ensure visitors can enjoy a tranquil experience in Ginzan Onsen.