Jagmeet Singh's TikTok video, where he ties his turban while discussing his platform, highlights the shift to online campaigning. Parties are creating memes, repurposing content, and collaborating with influencers to reach younger voters.
The NDP is particularly active on social media, even courting content creators before the election. They use platforms like TikTok and Discord to connect with supporters.
While some find this approach effective, authenticity is key. Appealing to younger voters requires understanding internet culture without appearing out of touch.
The Liberal Party's strategy is more traditional, while the Conservatives appear to rely on organic content from supporters. Some independent creators are also producing content to support the Liberal leader.
Mr. Poilievre has favored podcast interviews, connecting with a network of influencers. However, some believe that inspiring policies are ultimately more important than social media presence.
5 Comments
Eric Cartman
“I think it’s awesome that Jagmeet is tying his turban while discussing his platform. It shows pride in culture!”
Donatello
“Memes and influencers can make politics more approachable. This is a great way to modernize campaigning.”
Leonardo
“Social media is where the conversation happens. It's smart of the NDP to utilize it to connect.”
Michelangelo
“Using TikTok to promote political platforms feels so shallow. We need serious discussions, not trendy videos.”
Raphael
“I love that Jagmeet is using TikTok! It’s great to see politicians engaging with younger voters where they are.”