Niagara Wineries Embrace Bottle Reuse Initiative for Sustainability

A new initiative aimed at reusing wine bottles is gaining traction as five wineries in Niagara unveil their new releases in refilled containers. This project, in collaboration with Circulr, a company based in Kitchener-Waterloo, is part of a larger plan to create a province-wide wine bottle reuse program, similar to the systems used by breweries.

Tyler De Souza, co-founder and chief operating officer of Circulr, emphasizes that the project is not solely focused on environmental benefits. He stresses the importance of creating a framework that fosters long-term economic stability for the Canadian wine sector. Building on a successful pilot project with Stratus Vineyards last year, De Souza has expanded the initiative to include wineries such as King’s Court, Leaning Post, Malivoire, and Two Sisters. Each of these establishments will contribute small batches of wine, with production ranging from 40 to 220 cases, using reused bottles.

Discussions are ongoing with various stakeholders, including the LCBO and Ontario Craft Wineries, to advocate for the economic viability of this initiative. Currently, many local wineries import their bottles from China and Europe, resulting in significant financial outflow from Canada. The ultimate goal is to produce standardized bottles within Canada and establish a cleaning facility in St. Catharines, strategically located near many wineries. This approach is designed to minimize transportation issues and bolster sustainability.

The proposal includes offering screwcap versions of both burgundy and Bordeaux bottles in popular flint and antique green colors, providing participating wineries with appealing options for packaging. Clearly labeled as reusable glass, these bottles will facilitate their return for cleaning and redistribution.

Malivoire winemaker Elisa Mazzi notes that collaborating with Circulr allows them to enhance their sustainability efforts. Since its inception in 1996, the Beamsville-based winery has prioritized eco-friendly practices, incorporating a ladybug in its branding to reflect this commitment. They are enthusiastic about finding an affordable solution that positively impacts their community.

Malivoire has already processed 100 cases for cleaning through Circulr, and plans to fill these with its latest vintage of Mottiar vineyard chardonnay by late summer. Additional releases, including Leaning Post Senchuk Chardonnay 2022 and Stratus Cabernet Franc 2022, are expected to hit the market in the coming months.