Liberal Democrat leader Sir Ed Davey employed an unconventional method to highlight the state of roads and the perceived failure to address potholes. He slid down a steep slope on a rubber ring, accompanied by fellow party members. The stunt, conducted at the Gloucester Ski Centre, aimed to draw attention to what he described as years of neglect by the Conservative party at Gloucestershire County Council.

Sir Ed Davey emphasized the serious message behind the lighthearted activity, focusing on the need for well-maintained services. He drew a direct comparison between the smooth experience of the ski slope and the condition of local roads. He stated that roads in the county were in a poor state, with numerous potholes, and criticized the Conservatives for failing to adequately address the issue.

The Liberal Democrats supported their claims with government data, indicating that a significant portion of roads in the South West region were deteriorating and in need of repair. Their analysis revealed that a considerable percentage of A-roads, motorways, and B and C-roads were categorized as requiring maintenance.

Sir Ed attributed the crumbling roads to years of council budget cuts and reduced government spending on local government. He accused the Conservative Party of failing motorists by allowing roads to deteriorate and by reducing council budgets, making proper road maintenance nearly impossible.

Sir Ed expressed optimism about his party's chances of winning control of Gloucestershire County Council from the Conservatives. He emphasized the party's commitment to campaigning and highlighted their candidates. He also addressed criticism from the Conservatives, framing their actions as a positive reflection of the party's focus on community needs.

The Conservatives responded to the Liberal Democrats' claims, asserting that local roads were deteriorating under Lib Dem councils. They criticized the party for increasing council tax, reducing services, and alleged wasteful spending. They also accused the Liberal Democrats of failing to hold Labour accountable for actions that could have funded road repairs. The Conservatives presented themselves as the only party with a serious plan to fix roads, lower taxes, and improve services.