Banking Regulation

Nationwide to Award £50 Bonus to Millions of Members

Nationwide is set to distribute a £50 bonus payment to its members, described as a gesture of gratitude. This initiative, dubbed "The Big Nationwide Thank You," follows the building society's acquisition of Virgin Money UK in October, which bolstered its accounts significantly.

The building society has announced that approximately 12 million eligible customers will receive their £50 payment by April 30, 2025. This collective payout will amount to over £600 million.

To qualify for the payment, members needed to have held a savings or current account, or a mortgage, as of the end of September of the previous year. They also needed to have either made a transaction into or out of their current or savings account, or maintained a balance of at least £100.

The acquisition of Virgin Money, which was completed the previous month, was valued at a price exceeding the initial takeover cost. The deal, the largest banking transaction since the financial crisis, has positioned Nationwide as the second-largest provider of mortgages and savings accounts in the UK.

As part of the acquisition, Nationwide also halted Virgin Money's plans to close some of its branches, committing to maintain a presence in all current branch locations until at least 2028.

The CEO of Nationwide, Debbie Crosbie, emphasized that the "Big Nationwide Thank You" acknowledges the role members played in the financial strength that enabled the deal.

This payment follows previous efforts by Nationwide to provide value to its members, including a £100 payment to nearly 4 million eligible members in 2023 and 2024. Since April 2023, the building society has returned over £3.5 billion in member value.

The "Thank You" payment is distinct from the "Fairer Share" payments scheme, which periodically distributes profits to members. Ms. Crosbie has indicated plans to reintroduce the "Fairer Share" payment later this year, contingent on financial performance.

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8 Comments

Avatar of Muchacho

Muchacho

£50 is better than zero. And it's good to know Nationwide is doing well.

Avatar of ZmeeLove

ZmeeLove

Love to see a company giving back to its members. Well done!

Avatar of Answer

Answer

Awesome! Free money is always a win! Thanks, Nationwide!

Avatar of The Truth

The Truth

This feels like a PR move to distract from something else.

Avatar of Answer

Answer

Nice to see Nationwide valuing their members, unlike some other banks.

Avatar of ZmeeLove

ZmeeLove

This generosity is all smoke and mirrors. Where's the real customer value?

Avatar of Muchacho

Muchacho

It is good to see a building society trying to share the wealth

Avatar of Sammmm

Sammmm

This is great news! Hope I qualify.

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