Asda has initiated a live facial recognition trial within its stores, a technology typically employed by law enforcement for crowd monitoring. The two-month pilot program is a response to the increasing prevalence of retail crime, according to the supermarket.
The trial commenced this week in several Greater Manchester locations. This decision follows a reported 1,400 assaults on Asda staff last year, averaging four incidents daily. The facial recognition system integrates with existing CCTV infrastructure, scanning shoppers' images and comparing them to a database of individuals with a history of criminal activity on Asda premises.
If a match is detected, the automated system alerts the Asda head office security team, who can then notify the store in real-time. An Asda spokesperson clarified that store management will alert authorities when deemed appropriate, regardless of the trial's location. Only mathematical data of confirmed offenders will be stored during the two-month trial period.
The supermarket chain intends to assess the trial's results, with potential national rollout if successful. The British Retail Consortium (BRC) reports over 2,000 daily incidents of violence and abuse against shopworkers, a threefold increase since 2020.
Asda's chief commercial officer, Liz Evans, stated that the rise in shoplifting and violence against staff is unacceptable. The trial aims to determine if facial recognition technology can reduce incidents and enhance safety within stores.
The use of live facial recognition in public spaces has raised privacy concerns. Critics have described the technology as "disturbing" and "unnecessary," comparing it to mass surveillance practices. Questions also exist regarding data storage and the technology providers.
Human rights organization Liberty has expressed concerns about potential racial profiling. An Asda spokesperson stated that after a suspected match is found, an alert is sent to the internal security team to confirm the match before the store is notified.
The trial coincides with a surge in shoplifting incidents, reaching record highs. Retailers have warned that crime in shops is "spiralling out of control." A BRC survey revealed a threefold increase in retail crime incidents, including abuse, assault, and threats with weapons, compared to 2020 levels.
8 Comments
The Truth
Facial recognition can enhance safety without invading privacy if done correctly. Let's give it a chance.
Answer
Using technology like this in stores feels more like control than security. There are better ways to protect staff.
The Truth
I think it’s commendable that Asda is trying to innovate and create a safer shopping environment.
Answer
People should realize that security technology can coexist with privacy. It's a balance.
Africa
We need to protect our workers—this is a step in the right direction, especially given rising crime rates.
Raphael
If it helps reduce violence and crime in stores, I’m all for it. Safety first!
Leonardo
Let’s face it, shoplifting is out of hand. If this tech can help, then we should give it a chance.
Donatello
It’s about time retailers took steps to protect their staff. I support this trial!