Ne Zha 2's Popularity Fuels Unauthorized Merchandise Surge, Raising Copyright Concerns

Ne Zha's Popularity Fuels Unauthorized Merchandise Surge

The animated film Ne Zha 2 has become a global blockbuster, grossing over $2 billion worldwide. However, its immense popularity has also led to a surge in unauthorized merchandise, raising concerns over copyright protection.

Ne Zha Fever Grips Kindergartens

The film's popularity among children has reached fever pitch, with many kindergarteners dressing up as Ne Zha, the rebellious and powerful deity child. Vendors have capitalized on this craze, setting up stalls outside kindergartens to sell Ne Zha-inspired outfits and accessories.

Online Marketplaces Overflow with Ne Zha Costumes

Online marketplaces are also flooded with Ne Zha costumes, with prices ranging from 30 to 50 yuan. Some sellers even incorporate elements from the movie, such as its logo and title, in their promotional posters.

A Universe of Ne Zha Merchandise

The Ne Zha craze extends beyond costumes, with a variety of derivative merchandise available, including badges, plush toys, and keychains. Some of these items are labeled as officially licensed, while others are clearly unauthorized.

Copyright Concerns and Calls for Action

The proliferation of unauthorized Ne Zha merchandise has raised concerns about copyright infringement. The Supreme People's Procuratorate has warned that producing or selling such products without proper authorization is illegal. The SPP has also urged consumers to avoid purchasing unauthorized items and report any infringement to the relevant authorities.

A Creative Outlet

However, self-made Ne Zha items for personal use or as gifts without commercial intent are not considered copyright violations. This allows fans to express their creativity and celebrate their love for the film.

Balancing Popularity and Protection

The Ne Zha phenomenon highlights the challenges of balancing the popularity of a cultural product with the need to protect intellectual property rights. As the film continues to captivate audiences, it is crucial to find ways to address the issue of unauthorized merchandise while ensuring that fans can still enjoy their favorite characters.