Ne Zha 2's Success Sparks New Opportunities for Sichuan's Culture and Tourism

People in Chengdu, Sichuan province, celebrated the movie Ne Zha 2 with themed sculptures on February 7th. Chen Guanghao, a deputy to the 14th National People's Congress, believes the film's success will boost interest in Sichuan, creating new opportunities for its cultural and tourism sectors.

Ne Zha 2, released during the Spring Festival, has grossed nearly 15 billion yuan ($2.07 billion). Chen, who is also the director of the Sichuan Provincial Department of Culture and Tourism, highlights the movie's incorporation of Sichuan elements like the Sanxingdui Site, giant pandas, Sichuan cuisine, Sichuan Opera, and traditional architecture. He adds that the film draws inspiration from over 20 historical Chinese artifacts.

Chen attributes the film's success to its portrayal of Ne Zha as a young hero striving to change his destiny, resonating with the audience. He emphasizes that the film's popularity will bring more tourism opportunities to the province, with plans to develop new travel products linked to the movie and music.

Sichuan will also enhance the protection and utilization of its cultural heritage and accelerate the development of its digital cultural industry. Chen emphasizes that the success of the Ne Zha series is closely tied to the province's favorable environment for film and animation production.

Over the past three years, Sichuan has provided 210 million yuan in support for 18 film projects, and the number of film production enterprises has increased significantly. Looking ahead, Sichuan aims to extend its digital cultural industry chain and stimulate innovation vitality within the digital economy.