Liverpool FC Signs Multi-Year Kit Deal with Adidas

Liverpool FC Signs Multi-Year Kit Deal with Adidas

Liverpool Football Club has announced a new multi-year kit deal with Adidas, starting from the 2025-2026 season. This marks a return for Adidas as Liverpool's kit supplier, having previously outfitted the club from 1985 to 1996 and from 2006 to 2012.

The new deal, reportedly worth over £60 million ($77.36 million) per year, will replace Liverpool's current partnership with Nike, which has been in place for the past five seasons. The partnership with Adidas will officially begin on August 1, 2025.

"Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn't be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance."

This new partnership signifies a significant development for both Liverpool and Adidas. It will undoubtedly generate much anticipation among fans eager to see the new kits and the potential success it may bring to the club.