Ne Zha 2's Success Sparks Cultural and Tourism Boom in Sichuan

Ne Zha 2's Success Sparks Cultural and Tourism Opportunities in Sichuan

The animated film "Ne Zha 2" has not only achieved box office success, but has also sparked a surge of interest in Sichuan province, the birthplace of the film series. This presents exciting new opportunities for the province's cultural and tourism sectors, according to Chen Guanghao, a deputy to the 14th National People's Congress.

Chen, who also serves as the director of the Sichuan Provincial Department of Culture and Tourism, highlights the film's incorporation of well-known Sichuan elements such as the Sanxingdui Site, giant pandas, Sichuan cuisine, Sichuan Opera, and traditional Sichuan architecture. Additionally, the movie draws inspiration from over 20 historical Chinese artifacts.

The portrayal of Ne Zha as a young hero striving to change his destiny has resonated deeply with audiences, contributing to the film's success. This popularity is expected to translate into increased tourism opportunities for the province, which boasts scenic spots like the ancient Shu roads, Jiuzhai valley, and Daocheng Yading.

Sichuan plans to develop new travel products linked to the movie and music, aiming to boost consumption and further enhance the protection and utilization of its cultural heritage. The province will also accelerate the development of its digital cultural industry.

Chen emphasizes that the success of the Ne Zha series is closely tied to the province's favorable environment for film and animation production. Over the past three years, Sichuan has provided significant support for film projects and witnessed a substantial increase in the number of film production enterprises.

Looking ahead, Sichuan aims to extend its digital cultural industry chain and stimulate innovation vitality within the digital economy. The success of "Ne Zha 2" serves as a testament to the province's potential to leverage its rich cultural heritage and innovative spirit to drive economic growth and tourism development.