Sony Music Japan Expands Free Mental Health Support for Artists

Recognizing the growing need for mental health support in the music industry, Sony Music Entertainment (Japan) Inc. has expanded its free "B-side" program, which provides confidential counseling services to artists and staff.

The program, launched in 2021, offers in-person and online counseling by licensed professionals, addressing both mental and physical concerns. It aims to support the "B-side" of artists' lives, beyond their public image.

The initiative stems from the increasing prevalence of online abuse and the growing awareness of mental health issues. Airi Tokutome, who has managed artists for nearly 30 years, recognized the limitations of traditional support methods and the need for a more comprehensive approach.

Social media and online platforms have made artists more vulnerable to negativity and abuse, leading to physical and mental health problems. The B-side program aims to address these challenges by providing a safe space for artists to seek help and support.

The program has seen a steady increase in usage, demonstrating the growing need for mental health support in the industry. Tatsuya Nomura, president of the Federation of Music Producers Japan, acknowledges the importance of addressing mental health issues and commends Sony Music's initiative.

The B-side program has expanded to include other companies in the industry, offering a wider range of services and ensuring confidentiality. Tokutome emphasizes the importance of a cautious approach, prioritizing information security and ensuring the program's effectiveness.

Sony Music's B-side program is a significant step towards addressing mental health challenges in the music industry. By providing free and confidential support, the program empowers artists to prioritize their well-being and thrive in their careers.