A Story of Passion, Community Building, and the Power of Technology

From Hatsune Miku to Sobetsu

Cosima Oka-Doerge, a German national residing in Sobetsu, Hokkaido, has had a remarkable journey. She played a pivotal role in propelling Hatsune Miku, the virtual idol, to international fame, and now dedicates her efforts to promoting the beauty of Sobetsu.

Oka-Doerge's passion for Japan began in her youth, sparked by her father's souvenirs and stories from his concert violinist tours. This passion led her to study Japanese culture and language, culminating in her move to Sapporo in 2004.

At Crypton Future Media, the developer of Hatsune Miku, Oka-Doerge's marketing expertise proved invaluable. Recognizing Miku's potential beyond Japan, she strategically positioned her not as a character, but as a fusion of technology and a social hub. This approach resonated with international audiences, leading to collaborations with fashion brands and even a co-starring role with Lady Gaga.

Oka-Doerge's success with Miku fueled her desire to contribute to local communities. Drawn to the stunning natural beauty of Sobetsu, she became the town's migration and public relations advisor. Her efforts have significantly boosted Sobetsu's online presence and reputation, attracting potential residents and showcasing the town's charm to the world.

As her time in Sobetsu concludes, Oka-Doerge remains committed to its promotion. She envisions expanding her Sapporo-based accommodations business to Sobetsu, creating a space for community connection and enjoyment. Her dedication to spreading the word about Sobetsu's virtues ensures her continued impact on the town and its people.