Tesco is testing a fresh approach to its Clubcard scheme by offering personalized discount deals to a select group of Clubcard members. Participants in the trial receive tailored offers every Wednesday via the Tesco app, with discounts reflecting their established shopping patterns and preferences. These promotions, customized based on previous purchases, are valid for seven days and aim to provide more focused savings on products regularly bought by the customers.
A Tesco spokesperson explained that the company is dedicated to maximizing the benefits of its Clubcard, which already helps customers save significantly on their annual grocery spend. This trial builds on Tesco’s earlier initiatives, including a campaign that engaged three million loyalty members through personalized shopping challenges facilitated by AI technology.
The move comes as rival supermarket Morrisons has also incorporated AI into its loyalty strategy with the More card, offering a lasting personalized scheme. Similarly, Waitrose broke new ground in 2015 by introducing the first personalized price reduction program for loyal customers. Alongside these innovations, Tesco continues to offer its standard Clubcard benefits, allowing members to accumulate points on every £1 spent, with points redeemable as vouchers both in-store and online, often with enhanced value when used with various partner services.
6 Comments
Raphael
AI technology can personalize experiences across industries, and loyalty programs are no different.
Michelangelo
It's great that Tesco is innovating its Clubcard. The more personalized it gets, the more valuable it becomes for loyal customers like me.
Donatello
This feels like another way for Tesco to track our purchases and push unwanted products. I joined Clubcard for discounts, not data mining.
Leonardo
Every bit of saving helps, especially for essentials. Personalized offers can give a significant boost to household budgets.
Donatello
No more sifting through irrelevant discounts! Personalized offers save me time and energy when shopping.
Muchacha
What data security measures are in place? Sharing detailed purchasing habits feels risky, especially with AI algorithms involved.