Marriage Announcements Make a Comeback in Newspapers

Marriage Announcements in Chinese Newspapers

In a surprising twist, placing marriage announcements in newspapers is experiencing a revival among young people in China. This trend, reminiscent of a bygone era, has captured the hearts of many with its touch of vintage romance.

couples submit their text and photos to the newspaper, choosing from various layout options with prices ranging from 520 yuan ($71.5) to 9,999 yuan ($1,373).

The motivations behind this trend are diverse. Some couples, like Ms. Yang from Shenyang, find it a meaningful and romantic way to mark their special day. They appreciate the permanence and unchangeableness of a printed publication, viewing it as a symbol of their enduring love.

Others, like Mr. Jin, see it as a public declaration of their love. The printed words not only announce their marriage but also serve as a lasting testament to their commitment.

For Ms. Yang, who chose to publish her announcement on the day she received her marriage certificate, it signifies a historical and legal witness to this momentous occasion.

This resurgence of marriage announcements is part of a broader trend of celebratory news sharing in newspapers. Several publications have reintroduced specialized announcement services, including birthday wishes and academic achievement congratulations, offering a platform for people to commemorate important milestones in their lives.

This revival of a seemingly outdated tradition highlights the enduring appeal of tangible, printed records in a digital age. For many young couples, these announcements represent more than just a news item; they are a cherished keepsake, a physical manifestation of their love and commitment, and a unique way to share their joy with the world.