Balancing Personal Updates and Purposeful Engagement

Meghan Markle has recently been more active on her Instagram account, sparking speculation about a change in how much of her personal life she shares with the public. This month, she has uploaded several posts, prompting commentary from social media and PR experts regarding her approach to engaging with fans despite stepping back from royal duties with Prince Harry in 2020.

Caitlin Jardine, a social media influencer from Ellis Digital, shared her insights with Express.co.uk on what Meghan's audience might expect. She emphasized that followers of the Duchess of Sussex see her not just as a private individual but as a public figure who has the ability to leverage social media for meaningful engagement. Instead of merely personal updates or promotional content, fans prefer posts that are intentional and resonate with significant causes.

In her recent endeavors, Meghan has participated in televised interviews to raise awareness about various initiatives, including the launch of the 'Parents Network', aimed at helping parents protect their children from cyberbullying. Feedback from these interviews has been largely positive, highlighting the relevance of the issues she discusses given her personal experiences with media scrutiny and bullying.

In 2025 alone, Meghan has shared three Instagram reels, including a festive New Year's post and a heartfelt video tribute to her pet dog. Despite this uptick in posts, experts caution against over-saturating her feed, which might come off as inauthentic or overly self-promotional. Caitlin advises that while staying in touch with her audience is important, doing so thoughtfully is crucial to maintaining her sincerity.

For public figures like Meghan, the frequency of posting can be effective as long as the content is genuine and pertinent. It's seen as an appropriate strategy for keeping her audience engaged without overwhelming them, especially as each post promotes a clear purpose. Nevertheless, Meghan must be cautious to avoid appearing overly eager for fame, as this could taint the perception of her intentions on social media.

At the time of this writing, Meghan Markle has amassed 1.5 million followers on Instagram, a platform she had stepped away from prior to marrying into the royal family in 2018. Before this hiatus, she had actively engaged with fans through her personal social media accounts and ran a lifestyle blog, The Tig, which has since been discontinued.