A Picturesque Town Takes Action Against Overtourism

A Picturesque Town Grappling with Overtourism

Ginzan Onsen, a charming town nestled in Japan's Yamagata region, has become a victim of its own beauty. Attracting over 330,000 visitors annually, the town, known for its picturesque scenery and historic buildings, has been struggling with overtourism. Believed to be the inspiration for Hayao Miyazaki's Oscar-winning animation, Spirited Away, Ginzan Onsen has witnessed a surge in popularity, leading to congestion and challenges for both residents and visitors.

The influx of tourists has caused significant strain on the town's infrastructure and resources. Emergency services have faced difficulties responding to incidents due to traffic congestion, even resorting to abandoning ambulances and responding on foot. Recognizing the need for action, the Ginzan Onsen association has implemented strict rules to manage the influx of visitors.

From January 7th until the end of March, the number of day visitors will be limited during peak times. While there will be no restrictions from 9 am to 4 pm, those without advance reservations will need to leave by 5 pm. Between 5 pm and 8 pm, only 100 daytime visitors with pre-purchased tickets will be allowed entry. Additionally, starting in February, parking regulations will be enforced. Day visitors will be required to park in a designated area 2 km away from the hot springs and take a shuttle bus to reach their destination.

These measures aim to address the issues caused by overtourism, including traffic congestion, overcrowding, and environmental impact. The town authorities hope that by limiting visitor numbers and implementing parking regulations, they can ensure a more sustainable and enjoyable experience for both residents and visitors.

The challenges faced by Ginzan Onsen highlight the growing issue of overtourism in popular destinations worldwide. As tourism continues to rise, finding a balance between economic benefits and the preservation of local culture and environment becomes increasingly crucial. Ginzan Onsen's efforts to manage visitor numbers serve as an example of how communities can take proactive steps to address the challenges of overtourism.