Young People Leading the Way in Sobriety

A recent survey by YouGov, commissioned by the Portman Group, reveals a significant shift in drinking habits among young adults in the UK. The study, which polled over 2,000 people, found that nearly 40% of those aged 18-24 abstain from alcohol entirely, making them the most sober generation to date. This trend extends to the 25-34 age group, with 46% opting for no or low-alcohol alternatives on a regular or occasional basis.

The survey also highlights a positive increase in the availability and visibility of low and no-alcohol options. Almost a quarter of respondents reported using these alternatives to reduce their alcohol consumption, with health concerns and driving situations being the primary motivators. This growing demand has prompted calls for further support from the UK government to facilitate the growth of the low and no-alcohol market.

The survey further indicates a broader decline in overall alcohol consumption across the UK population. While 13% of adults still drink four or more times per week, the number of those who drink less often than monthly or not at all has risen to 36%, up from 30% in 2018. Additionally, eight out of ten respondents reported drinking below the recommended 14 units per week, demonstrating a growing awareness of responsible drinking practices.

These findings suggest a promising shift towards a more mindful approach to alcohol consumption, particularly among younger generations. The increasing availability of low and no-alcohol alternatives, coupled with growing health awareness, is paving the way for a more balanced and responsible drinking culture in the UK.