A Recipe for Millions? Could the Duchess of Sussex Build an Instagram Empire?

A Potential Goldmine?

Meghan Markle's long-awaited return to Instagram on New Year's Day 2025 has sparked speculation about the potential financial opportunities it presents. With careful branding, strategic collaborations, and a focus on monetization, the Duchess of Sussex could build an Instagram empire worth millions.

Social media expert Eric Schiffer believes Meghan could quickly become one of the most followed accounts on Instagram, potentially commanding fees of $1 million or more per sponsored post, similar to celebrities like the Kardashians. Despite disabling comments on her posts, experts believe she could still cash in on her massive following.

Meghan's return to Instagram coincides with the release of the trailer for her Netflix show, "With Love, Meghan." The trailer offers a glimpse into the eight-episode series, featuring Meghan cooking with friends and showcasing her favorite recipes. While the show was initially expected to offer a peek into her Montecito home, it was reportedly filmed at a different location. Prince Harry makes a cameo appearance in the trailer, but the extent of his involvement remains unclear.

With 1.2 million followers and counting, Meghan's Instagram account presents a significant opportunity for monetization. As she continues to post and engage with her audience, it will be interesting to see how she leverages her platform to build her brand and generate revenue.