A Global Success
Netflix's first foray into NFL Christmas Day games proved to be a resounding success, both domestically and internationally. The two games, Baltimore Ravens vs. Houston Texans and Kansas City Chiefs vs. Pittsburgh Steelers, averaged 31.3 million and 30 million viewers worldwide, respectively, according to Netflix's data.
In the United States, the games were the most streamed NFL games in history, with updated averages of 27.2 million for Ravens-Texans and 25.8 million for Chiefs-Steelers. This surpassed the previous record of 23 million viewers for the Miami Dolphins vs. Kansas City Chiefs AFC wild-card game on Peacock last season.
The games also drew a large international audience, with viewers from 218 countries and territories tuning in. This was a welcome rebound for Netflix after experiencing technical difficulties during the Mike Tyson-Jake Paul fight in November.
Brandon Riegg, Netflix's vice president of nonfiction series and sports, expressed satisfaction with the outcome, stating that the games exceeded expectations and that the company successfully avoided the technical issues that plagued the previous event.
The success of the Christmas Day games provides momentum for Netflix as it enters a new year with major partnerships, including the addition of World Wrestling Entertainment's "Monday Night Raw" to its streaming service.
7 Comments
Martin L King
International NFL fan here. 🎉 I'm so excited that I could finally watch my favorite teams on Netflix!
Rolihlahla
I don't usually watch football, but these games were so exciting, I couldn't turn away! 😄 Great job, Netflix!
G P Floyd Jr
🤯 This is huge! 🤯 Netflix absolutely smashed it with the NFL games, proving they can be a major player in sports streaming. 👏👏
Rolihlahla
😠😠😠 They took away football from traditional TV? This isn't right! Not everyone has access to Netflix!
Michelangelo
So disappointed with the lack of in-depth commentary on Netflix. 👎 Real football fans need more than just basic play-by-play.
Raphael
Amazing to see the viewership numbers for the Netflix NFL games! 📈 It's clear the demand for sports on streaming platforms is huge.
Donatello
This is just the beginning for Netflix in the world of sports. 🏆 They have the vision, the resources, and the audience to be a major force.