A BBC journalist has responded to criticism regarding the revival of Band Aid, stressing that the attention should be directed towards the severe humanitarian situation in Sudan. The original Band Aid single, "Do They Know It’s Christmas?" was formed 40 years ago by musicians Bob Geldof and Midge Ure, achieving significant success as a charity effort that raised over $24 million for famine relief in Ethiopia. Over the years, the charity has revisited the project multiple times, resulting in sequels and remixed versions, including the latest, Band Aid 40, featuring various contemporary artists.

Recently, singer Ed Sheeran expressed dissatisfaction about the reuse of his vocals from a 2014 version, stating he wouldn't have allowed it due to his evolved perspective on the charity's mission. He echoed sentiments from rapper Fuse ODG, who criticized the original song for reinforcing negative stereotypes about Africa's dependence on Western aid. In response to the ongoing debate, BBC presenter Mariella Frostrup, who was involved with Band Aid during its inception, argued for a shift from charitable donations to investing in African solutions and highlighted the urgent need for support amidst current famines in Sudan. She's witnessed the positive outcomes of the funding initiatives, which have genuinely saved lives.

Conversing with The Sunday Times, Geldof defended the initiative's legacy, asserting that the effort has been pivotal in sustaining millions and that discontinuing such assistance based on contemporary critique would be counterproductive. He acknowledged the validity of changing perspectives while advocating for the importance of continued support to those in need, asserting that the debate surrounding Band Aid would lack relevance without its historical impact.