Germany's Political Heavyweights Take to TikTok
In a bid to counter the far-right's success in reaching young voters, Germany's political heavyweights are making their presence felt on TikTok ahead of the European elections in June.
Chancellor Olaf Scholz, known for his reserved online persona, surprised many with his debut on the platform in April. He assured viewers that he wouldn't be caught dancing, a stark contrast to the lighthearted approach often seen on TikTok.
Vice Chancellor Robert Habeck followed suit shortly after, despite previously abandoning Twitter and Facebook due to online controversies. His return to social media highlights the growing importance of engaging with voters on platforms like TikTok.
This shift in strategy reflects the growing awareness among German politicians of the need to connect with younger generations where they are. With the far-right making significant inroads on TikTok, established parties are recognizing the platform's potential to influence the upcoming elections.
5 Comments
Matzomaster
This is a platform for fun and entertainment, not for politics.
Rotfront
Are they going to lip-sync to explain their policies? Ridiculous.
Karamba
Kudos to Scholz for trying something new. At least he's not afraid to get out of his comfort zone.
ZmeeLove
This reeks of insincerity. They're just trying to capitalize on the youth vote.
Coccinella
Politicians on TikTok are just trying to be cool. It's not fooling anyone.