Winnipeg Jets Co-Owner Mark Chipman Talks Ticket Sales, Team Performance, and Community Involvement

Mark Chipman, one of the co-owners of the Winnipeg Jets, is cautious with his words as he acknowledges the importance of articulating himself carefully to avoid causing a stir in the hockey-obsessed city. He emphasizes the emotional impact of the team leaving in the past and the community's strong attachment to the Jets.

Chipman is candid about the challenges the team faces in maintaining attendance at games, noting a significant drop in season-ticket holders and the need for a shift in mindset towards ticket sales. Despite the enthusiasm for the Jets evident in the city with supportive displays and fan engagement, Chipman acknowledges the disconnect between this passion and the declining ticket sales.

To address the attendance issues, the company behind the Winnipeg club, True North Sports + Entertainment, has implemented various strategies, including personalized outreach to former ticket holders, engaging business leaders in the selling process, and offering discounts and payment plans to make tickets more affordable. Chipman remains optimistic about the team's performance in the NHL playoffs and reassures fans of the Jets' commitment to the city through ongoing community involvement and development projects.