Serie A is searching for a new title sponsor as its existing three-year contract with TIM is set to end. The telecoms firm has been providing about 20 million euros annually to Serie A, but is not keen on improving financial terms due to a restructuring effort led by CEO Pietro Labriola. Other companies, such as energy group ENI, have also shown interest in the sponsorship deal.
Serie A clubs representatives will be meeting to discuss the negotiations, but a decision is not expected yet as talks are ongoing. TIM has been the title sponsorship partner of Serie A since the 1998/1999 season.
7 Comments
Loubianka
Serie A needs a sponsor who is willing to provide a fair and substantial financial contribution to support the league's growth and development.
Rotfront
It's time for Serie A to find a sponsor who is truly committed to supporting the league's development and success.
Karamba
TIM's reluctance to improve financial terms is a disservice to Serie A and its efforts to grow and thrive.
Matzomaster
TIM's decision not to improve financial terms is a disheartening setback for Serie A and its clubs.
Loubianka
It's disappointing to see TIM not recognizing the value of their partnership with Serie A and not being willing to provide a fair financial contribution.
Matzomaster
TIM's lack of willingness to improve financial terms shows a lack of commitment to the partnership with Serie A.
Karamba
It's time for Serie A to find a sponsor who will provide the financial support needed for the league to thrive.