Sport

Perth Test Smashes Attendance Records, Dominates TV Ratings and Drives Digital Engagement

Main image to the post Perth Test Smashes Attendance Records, Dominates TV Ratings and Drives Digital Engagement

Perth Test Breaks Attendance Records

The Border-Gavaskar Trophy series opener in Perth saw record-breaking attendance, with the highest single-day attendance for a Test match in Perth recorded on both days one and two. The Perth Test attendance saw a remarkable 63% increase year-on-year, reflecting the immense interest in the match.

Day one and two at Perth Stadium set records for attendance at any Test Match in Perth, with 31,302 and 32,368 going through the gates respectively. The total attendance was 96,463, the second-highest total attendance ever recorded in Perth and the highest at Perth Stadium.

The Perth Scorchers also achieved an attendance record at their Weber WBBL match which was held at the WACA Ground on the evening of day two of the West Test. This meant that more than 100,000 people attended cricket over the four days.

Ticket sales for the Border-Gavaskar Trophy series are more than 2.5 times higher than for the 2018-19 India tour and public tickets are currently exhausted for day one at The Gabba in Brisbane. Big crowds are also forecast in Adelaide, Melbourne and Sydney with fans encouraged to buy their tickets as soon as possible.

The Perth Test dominated TV ratings on each of the first three days, with seven sessions averaging more than 1 million viewers across all platforms. Daily average viewing audiences increased 30% on last season's Perth Test against Pakistan across the first three days.

Cricket Australia digital channels saw a surge in engagement, with 2.7 million people from within Australia visiting cricket.com.au and the Cricket Australia Live app across the Test. Records were also broken from videos watched on cricket.com.au and the Cricket Australia Live app, with views from Australian users up 30% compared with the first Test of last summer.

The vast global reach of the series was also evident with 259 million video views across Cricket Australia's social media channels during the Test match.

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May 21, 2023 | 05:09