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PWHL Unveils New Identities, Expands Season, and Gears Up for Season 2

Main image to the post PWHL Unveils New Identities, Expands Season, and Gears Up for Season 2

The PWHL's Bold Moves for Season 2

The Professional Women's Hockey League (PWHL) has had a busy off-season, making significant strides in preparation for its second season, which begins on November 30th.

One of the most exciting changes is the unveiling of long-awaited team identities, logos, and uniforms. The six franchises, which played their inaugural season without team names, now have distinct identities inspired by their respective markets. Toronto becomes the Sceptres, Ottawa the Charge, Montreal the Victoire, New York the Sirens, Boston the Fleet, and Minnesota the Frost.

The PWHL has also expanded its regular season from 24 to 30 games per team and launched a nine-game "Takeover Tour" in neutral-site buildings, including several NHL arenas. This tour will showcase the league's talent in new markets and gauge potential expansion opportunities.

The league has secured a new broadcast deal with TSN/RDS, CBC/Radio-Canada, and Amazon Prime, bringing games to a wider audience in Canada. Additionally, new merchandise has been launched, offering fans more ways to show their support.

The PWHL is actively exploring expansion, aiming to add up to two franchises as early as the 2025-26 season. The league is receiving numerous inquiries from interested cities, allowing them to be selective in choosing the best markets for expansion.

The PWHL's season 2 opens on November 30th with Toronto hosting Boston at their new home, Coca-Cola Coliseum. Montreal will also open at their new primary rink, Place Bell, against Ottawa.

These bold moves demonstrate the PWHL's commitment to growth and its vision for a thriving professional women's hockey league. With exciting new team identities, an expanded schedule, and increased visibility, the PWHL is poised for a successful season 2.

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May 21, 2023 | 05:09