Celebrity Scandals

Prince Harry and Meghan Markle's Shift Towards Separate Branding Amid "Toxic" Reputation

Main image to the post Prince Harry and Meghan Markle's Shift Towards Separate Branding Amid "Toxic" Reputation

According to a public relations expert, Prince Harry and Meghan Markle's decision to promote their projects independently stems from the growing negativity surrounding their Sussex brand. This month, both Harry and Meghan have made solo appearances, marking a departure from their traditional combined efforts. Harry embarked on a solo tour covering cities like New York, London, and Southern Africa, while Meghan attended events that aligned with her personal initiatives.

Ed Coram James, the PR expert, noted that the duo's brand has become synonymous with each other but has steadily transformed into a "toxic" image since their infamous interview with Oprah. This shift has rendered their brand less appealing to major companies who might consider partnering with them. He emphasized that when they operate separately, both Harry and Meghan stand a better chance of creating distinct, positive brand identities.

Additionally, Caroline Marcus from Sky News Australia commented on how the public’s perception of Harry and Meghan has soured due to their focus on criticizing the royal family, contrasting sharply with the sense of duty exhibited by King Charles and Queen Camilla. The stark differences between the royal family's engagements and the Sussexes' approach have left many viewers with a negative impression of the couple. Despite the challenges they face, a source close to the couple described their recent strategy as a "twin-track approach," where each is now thriving as individuals while pursuing their separate goals.

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May 21, 2023 | 05:09