Rome Considers Hiking Tourist Tax to Combat Overtourism and Raise Revenue

Rome is considering a significant increase in its tourist tax, aiming to tackle the growing issue of overtourism and generate additional revenue. The proposed changes would see the current tax of around €5 per night rise to €10 for rooms costing €100, €15 for those exceeding €400, and €25 for luxury suites priced above €750.

This proposal has sparked concerns within the tourism industry, with fears that it could deter visitors. Marina Lalli, head of professional body Federturismo, expressed worries about scaring away tourists with excessive taxes. She highlighted the already high VAT rate of 22% and argued that further taxes could harm Italy's competitiveness, particularly for organized all-inclusive trips.

Bernarbo Bocca, president of hoteliers association Federalberghi, previously accused the government of treating hotels like "ATMs." Following the news of the proposed tax increase making headlines internationally, Tourism Minister Daniela Santanche rejected "unfounded alarmism" but did not deny the plan.

Santanche stated that discussions surrounding the tourist tax are taking place in the context of overtourism, aiming to improve services and promote responsible behavior among tourists who pay the tax. However, the potential impact on the tourism industry and the overall effectiveness of this measure remain to be seen.