The growing expectations of travelers have made the quality of public tourism services essential for enhancing a destination's attractiveness. In Guilin, located in the Guangxi Zhuang autonomous region, the Ministry of Culture and Tourism has recently recognized the city’s signage systems as one of the country’s top ten tourism service models, emphasizing the importance of effective wayfinding in promoting a city's image and culture.

Guilin has implemented a comprehensive tourism signage initiative, developing over 300 signs and guidance systems tailored to the diverse needs of tourists. According to Wang Zixi, the head of the Guilin bureau of culture, radio, television, and tourism, the city's signage system has been in development since 2018 and plays a vital role in helping visitors navigate the area while also reflecting Guilin's picturesque landscapes and historical significance.

Within the Xiufeng district of Guilin, a range of signage types directs both vehicles and pedestrians to key tourist sites. These signs are designed to guide tourists to meals, lodging, attractions, and essential amenities, ensuring that visitors can easily find services within a short walking distance. Additionally, to accommodate international visitors, signage in the area sometimes includes languages such as Korean, catering especially to the significant number of South Korean tourists.

Wang noted that each area’s signage systems are carefully designed based on local tourism resources, traffic patterns, and the specific demands of tourists. Integral to these designs are cultural elements that enhance the visitor experience by promoting local heritage and customs through the signage.

The signage initiative is part of a broader effort by local authorities to enhance tourism services. Wang mentioned plans to integrate more advanced technology into the future signage systems, which will not only assist in navigation but also serve as an emergency communication tool, allowing users to obtain information through voice commands.

Meanwhile, in Guangdong's Mount Guanyin National Forest Park, special summer programs have been arranged for students to explore nature and learn about traditional cultures, further enriched by government policies aimed at improving public tourism services. Chen Jingyu, the park's director, noted that these initiatives foster innovation and draw significant visitor interest from urban areas.

In Suzhou, Jiangsu province, a smart tourism platform created by the local tourism bureau has streamlined visitor experiences by allowing tourists to purchase attraction tickets, book museum visits, and keep track of crowd sizes. During a recent holiday period, this platform attracted 600,000 active users daily, showcasing its potential impact on visitor satisfaction and economic activity within the cultural and tourism sectors.