Sport

From National Sport to Social Craze, Soaring Popularity Fuels Demand and Challenges

Main image to the post From National Sport to Social Craze, Soaring Popularity Fuels Demand and Challenges

From National Sport to Social Craze

Badminton has become a national obsession in China, soaring from a popular sport to a social phenomenon. State-owned enterprises (SOEs) now boast badminton courts, offering employees a chance to play during off-hours, fostering camaraderie and breaking down formal barriers.

The 2023 National Fitness Status Report confirms badminton's dominance, revealing 250 million amateur players and accounting for 6.9% of all fitness activities. This surge in popularity has led to a shortage of courts and rising costs, particularly during summer vacation when students join the ranks of players.

In Beijing, coveted court time is secured through WeChat groups, with players forming teams and registering as early as 6 am. Similar scenarios play out in Shanghai and Chengdu, where popular afternoon slots require booking days in advance.

The scarcity of courts has led to price hikes, with some venues charging over 220 yuan per hour. Management departments are working to address these issues by optimizing schedules, cracking down on scalping, and increasing the number of courts.

The rising enthusiasm for badminton has also impacted equipment prices, with shuttlecock prices witnessing multiple rounds of increases. In Guangzhou, the transaction volume of badminton rackets on JD.com increased by over 50% during the June 18 shopping festival.

The widespread appeal of badminton stems from its numerous benefits. A 2019 study published in The Lancet found that racket sports like badminton offer significant physical and mental health advantages, including a 47% reduction in overall mortality rates. Experts attribute badminton's popularity to its ease of learning, suitability for all ages, and lack of physical confrontation.

The social aspect of badminton further enhances its appeal. Many people organize matches with friends, join badminton clubs, or even search for badminton partners through social networks. Badminton coaching has also gained popularity, catering to various age groups and skill levels.

While badminton offers numerous benefits, experts advise caution. Overuse of the shoulder can lead to wear and tear, and players experiencing significant shoulder pain and swelling should stop playing. Moderate exercise is sufficient to reap the benefits of badminton without risking injury.

In conclusion, badminton has become a social phenomenon in China, fostering community, improving health, and providing a platform for social interaction. As the sport continues to gain popularity, addressing court availability and price issues will be crucial to ensuring its accessibility for all.

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May 21, 2023 | 05:09