Impacts of Tourism

Chinese Toy Character Drives Tourism and Scams in Thailand

Main image to the post Chinese Toy Character Drives Tourism and Scams in Thailand

Labubu's Popularity in Southeast Asia

Chinese toys are gaining traction in Southeast Asia, with Thailand experiencing a surge in popularity for the Labubu character. This fluffy fanged monster, created by Hong Kong artist Kasing Lung for Chinese company Pop Mart, has become a top seller in Thailand, leading many Thai tourists to travel to China for purchases.

The character's name origin remains unclear, but its recognition has spread across the region, partly due to K-pop star Lalisa "Lisa" Manobal of Blackpink. Her Instagram posts featuring Labubu toys sparked high public demand.

However, Labubu's popularity has also attracted scams and fraudulent sales. A seller in Thailand was accused of failing to deliver Labubu dolls despite receiving payment, resulting in a combined loss of 12 million baht for over 100 victims.

To further promote Labubu and strengthen Thailand-China relations, a life-sized Labubu mascot visited Thailand in July 2023. The four-day trip included exploring landmarks, experiencing Thai culture, and receiving the "Amazing Thailand Experience Explorer" title.

The Thai government anticipates Labubu's adventures to generate significant interest among Chinese tourists, potentially boosting tourism in the long run.

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May 21, 2023 | 05:09