The Search for Target's Pride Bird and Its Queer Hollywood Connection

Main image to the post The Search for Target's Pride Bird and Its Queer Hollywood Connection

The Movie Star Featherly Bird Friend from Target is becoming the must-have item for Pride 2024, captivating many shoppers who are eager to get their hands on this $5 figurine. However, the bird has proven to be elusive, with social media users sharing their challenges in finding it, and even NBC News encountering it as a sold-out item.

The bird itself pays homage to Tippi Hedren's character in Hitchcock's classic horror film "The Birds," but its association with queer culture is not immediately evident in Target's description. Despite this, the film's nuanced queer subtexts, including scenes between Hedren's character, Melanie, and Suzanne Pleshette's character, Annie, have been highlighted by publications like The Advocate.

Not only is the "Pride Bird" garnering attention for its Pride-themed marketing, but it is also drawing parallels to other LGBTQ+-related works like Cate Blanchett's character in the film "Carol," noted for its homage to Hedren's look. This connection to queer representation has added another layer of significance to the bird figurine beyond its decorative appeal. Target's decision to release this item as part of its Pride collection follows the success of their previous "Drag Queen Bird" from 2023, indicating a growing trend of LGBTQ+ inclusivity in their merchandise.

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May 21, 2023 | 05:09