Climate Change

Musicians Join UN Live to Generate Conservation Funding

Main image to the post Musicians Join UN Live to Generate Conservation Funding

Navicula and Endah N Rhesa, well-known musicians with a strong environmental conscience, have recently collaborated for a significant cause. They have contributed to a global initiative by the Museum for the United Nations - UN Live called “Sounds Right”. This initiative establishes an official artist page on major streaming platforms named “NATURE”, where musicians can credit nature as a feature on their songs and share their revenues with a charity registered under the initiative, with the goal of supporting biodiversity conservation and restoration projects worldwide.

Through this initiative, artists like Navicula and Endah N Rhesa, along with a host of other international musicians, aim to raise awareness and funds for conservation efforts by incorporating the sounds of nature in their music. The royalties generated by streaming songs featuring NATURE will be channelled towards important biodiversity protection projects in various regions across the globe, as outlined by the panel of experts associated with Sounds Right. Notable figures from the music industry, including Brian Eno and David Bowie, have also taken part in the initiative by remixing their tracks to include the sounds of wildlife, showcasing their support for environmental causes.

This global movement, spearheaded by the Museum for the United Nations - UN Live, sees artists from different countries uniting to use their creative platforms to advocate for the protection of nature. By releasing new tracks or remixing existing ones to feature NATURE, musicians are not only contributing to conservation efforts but also encouraging their listeners to engage in combating climate change through the act of streaming music. The initiative, launched to coincide with Earth Day, seeks to leverage the power of music to engage a wide audience in the fight against environmental challenges, making conservation efforts more accessible and impactful for music enthusiasts worldwide.

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May 21, 2023 | 05:09