In response to the disappointing no-show of soccer superstar Lionel Messi at a friendly match in Hong Kong, the Hong Kong Special Administrative Region (HKSAR) plans to implement clear guidelines for event organizers. These guidelines will include a requirement for organizers to prepare backup plans in advance to prevent similar incidents in the future.

Chief Executive John Lee Ka-chiu has instructed relevant authorities to review the incident and optimize arrangements for future events. While the organizer, Tatler Asia, has withdrawn its "M" event status and its application for government sponsorship, it remains responsible for addressing the concerns of disappointed fans.

On Sunday, Messi, who was contractually obligated to play for 45 minutes, remained on the bench throughout the match due to a reported injury. The government was informed of Messi's absence just 10 minutes before the end of the game, and its proposal to have Messi address the disappointed fans was unsuccessful.

The Consumer Council has received 477 complaints related to the incident, with the highest individual claim exceeding HK$24,000. Messi has since expressed regret for his inability to play, attributing it to muscle discomfort. He hopes to return to Hong Kong for a future match.

Lawmakers have criticized Messi's actions and called for the government to demand refunds or ban the event organizer from hosting future events in the city. The incident has also raised concerns about the performance of Inter Miami and the organizer's focus on marketing rather than the fans.

The Major Sports Events Committee will hold a meeting to discuss the incident and review the standards for approving "M" mark events. While the committee recognizes the need for flexibility in event planning, it also emphasizes the importance of ensuring that organizers are held accountable for delivering on their commitments to fans.