Peacock made headlines when it aired an NFL playoff game earlier this year, drawing attention from fans who either wanted to watch the football action or see celebrity guests like Taylor Swift watching the game. The successful broadcast led to Peacock securing another exclusive NFL game for September, this time a regular season match featuring the Philadelphia Eagles and another team yet to be announced.

Unlike the playoff game, the upcoming match won't carry the same level of national interest and subsequent criticism that arose from requiring viewers to subscribe to Peacock for access. However, it is noteworthy that this game will be the second of the season and will take place in Sao Paulo, Brazil, on a Friday, potentially leading to some complaints. The NFL and Peacock are evidently pleased with the results of their previous streaming venture, as the playoff game saw record broadband usage, strong ratings, and an influx of new subscribers to Peacock. Antenna, a subscription tracking service, estimated that nearly 3 million people signed up for Peacock just to watch the game, with a high percentage of them continuing their subscriptions months later. This success has paved the way for more streaming-only games in the future.