From High-School Sports Videos to a Growing Media Business

Main image to the post From High-School Sports Videos to a Growing Media Business

Overtime has experienced significant growth, attributing its success to its over 100-million-strong social media following, a dedicated sales organization under CRO Rich Calacci, and the establishment of its own sports leagues. The company has secured multi-year sponsorship deals with major brands, positioning itself to generate significant revenue akin to professional sports leagues like the NBA or NFL. Noteworthy partnerships with brands like GMC and C4 Energy involve sponsoring Overtime Elite practice courts and the Overtime Boxing ring, allowing for exposure both in-person and on social media platforms like Instagram and TikTok.

Overtime stands out as a media company that has managed to engage a younger demographic that may not typically watch live sports on television, making it appealing to advertisers seeking to connect with this audience. The company's ability to resonate with fans is evident through its expansion into selling team-branded apparel and merchandise in addition to its own branded products. Despite having a predominantly youthful audience, Overtime has begun attracting advertisers aimed at slightly older demographics, such as auto companies looking to reach young adults considering car-related decisions.

Overtime Elite." With a focus on growing fandom, particularly in women's sports, Overtime is positioning itself for continued success in the media and sports entertainment industry.

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Round userpic of the post author Kyle Broflovski
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May 21, 2023 | 05:09